Foundations Of Alternative Media Development Case Study

Foundations Of Alternative Media Development - Case Study Example Alternative media can take one of many forms – radical media, ethnic or racial media, student media, subcultural media, and indigenous media among other forms. Viewed from either perspective, the underpinnings of alternative media are significantly influenced by the Frankfurt School’s critical social theory. In terms of organization of the paper, the author first provides background information on the Frankfurt School and their critical social theory. In the second section, alternative media as a form of anti-capitalism is discussed. Next is an examination of alternative media as a representation of subcultures. Finally, the author concludes the paper by recapitulating the main ideas in the paper. â€Å"The Frankfurt School† of Critical Social Theory started out in Germany at the Frankfurt Institute of Social Research in 1923. The Institute was founded and initially funded by Felix Weil, a young wealthy Marxist thinker. The goal of the Institute was to consolidate different orientations of Marxist thinking into one research center. The Institute's philosophy was guided by three major historical events: (1) the failed take off of a revolution by Europes working class as predicted by Marx, (2) the emergence and rise of Nazism and (3) the emergence of mass production and consumption, often referred to as "Fordism", after Henry Ford’s mass production of automobiles at his factory(Geuss, 1981). Marx had not anticipated these or similar events. Thus, Frankfurt School thinkers found it necessary to redevelop Marxist thinking in a bid to make sense of the new social conditions. Max Horkheimer first outlined the critical social theory, or simply the critical theory, in his 1937 book Traditional and Critical Theory.

Small business Research Paper Example | Topics and Well Written Essays - 1000 words

Small business - Research Paper Example It is important to determine WHY the business is being set up and what is expected out of it. In this case of opening a restaurant we have clearly defined objectives. It is aimed at serving fresh halal food to the target community that is mostly based on students so the specialty is going to be fresh, halal food at cheaper rates. Now it is important to determine the input and output means. Input includes all the budgeting, hiring of employees and setting up the place etc an the out put is the result that is in the form of customers’ response and the profits. So first of all we need to determine the scale of this input and output. It is important to keep in mind and have a regular check on the customers’ and the suppliers’ requirements and their ease. It is important to have a smooth customer relation with the suppliers of raw materials like meat etc for the restaurant. On the other hand the customers’ requirements should be kept in mind and they should be regularly updated according to their demands. So in case of this restaurant, the customers’ response to food items is very important. Food should be cooked according to their demands and the rates should be regularized according to the customers’ pockets. Getting the employees into the process of planning is also very important. Thus they would understand the whole system better and define things according to their own ease and so that would help in running the plan smooth. Moreover, in systematized planning, clear definition of duties and process owning is very important. The employees should not be confused about their duties nor should they be over burdened. A good division of labor according to the duties is important for running the system efficiently. All the employees should be told about their duties clearly and they should be asked about those duties by the management in a constant check. A proper management and check and balance or monitoring is very